With the rise of audio streaming services and podcasts, audio ads have become an effective way for businesses to reach their target audience. There are various types of audio ads being used in many campaigns in India. The audio ad campaign by Spinny, is an online platform for buying and selling used cars in India. The audio ad was created by Paytunes, an audio advertising platform that enables advertisers to reach their target audience through audio ads on platforms like Spotify, Gaana, Jio Saavan, and more.
The campaign is an audio advertisement for Spinny, an online platform for buying and selling used cars in India. The ad features two people having a conversation about Spinny’s car inspection services for pre-owned cars during the festive season. The ad highlights how Spinny offers the best value for old cars and encourages viewers to take advantage of the free car inspection offer from Spinny. The ad is short and effective, targeting the audience of popular music streaming services in India.
The ad starts with an enthusiastic greeting, followed by a brief conversation between two people discussing Spinny’s car inspection services. The background narrator then delivers the main message of the ad, highlighting Spinny’s unique value proposition and encouraging viewers to take advantage of the free car inspection offer. The ad ends with a call to action, prompting viewers to tap on the banner for a free car inspection today. The pacing of the video effectively grabs the viewer’s attention and delivers the message without any unnecessary distractions or delays.
The CTR is 0.63% which may seem low but the high LTR of 92.04% suggests that the ad was successful in engaging and holding the viewer’s attention. Additionally, it is worth considering the potential impact of brand awareness and recognition that the ad may have generated, even for those who did not click through to the Spinny website.
The ad’s message on selling pre-owned cars during the festive season was timely and relevant to the target audience. The ad campaign is trying to capture the attention of a younger, tech-savvy audience who may be more likely to use online platforms for buying and selling pre-owned cars. The pacing of the video is quick and upbeat, which is likely designed to capture the viewer’s attention and keep them engaged for the duration of the ad. The short duration of the video also adds to the sense of urgency, as viewers are encouraged to take action (i.e. tap on the banner for a free car inspection) before the festive season ends.