The audio ad campaign for Godrej Locks was delivered through popular music streaming platforms like Spotify, Gaana, Jio Saavan, and more. The aim was to help Godrej Locks reach a wider audience in India and generate awareness about their Surewin offer.
Looking for a secure and reliable locking solution for your home or office? Introducing Godrej Locks – the trusted name in locking solutions in India. And now, with the festive season just around the corner, Godrej Locks offered an exciting Surewin offer – where you would get guaranteed cashback on a single GST bill on purchasing Godrej locks, architectural or kitchen fittings amounting to Rs. 750 or more. Godrej Locks launched an innovative audio ad campaign across popular music streaming platforms in India, such as Spotify, Gaana, Jio Saavan, and more, to promote this fantastic offer via Paytunes.
The upbeat jazz music and confident tone of the narrator in the ad created a positive and memorable impression among listeners. It’s like hearing about a great deal from a friend who is excited to tell you all about it – it can make you feel good about the brand and the offer. Ultimately, the Godrej Locks audio ad campaign created a more personal and intimate connection with potential customers in India through the power of audio advertising.
Despite the relatively low click-through rate (CTR) of 0.38%, the Godrej Locks audio ad campaign could still deliver a high number of clickable banners – 2,189,798. This indicates that the campaign was able to reach a wide audience and generate a significant number of impressions. The campaign was still effective in creating awareness of the Godrej Locks Surewin offer and increasing brand recognition among potential customers in India.
Godrej Lock’s audio ad campaign, delivered through popular music streaming platforms like Spotify, Gaana, and Jio Saavan, generated significant brand exposure and reached a wide audience in India. Despite the relatively low click-through rate (CTR) of 0.38%, the campaign delivered over 2 million clickable banners, indicating a strong level of brand exposure.