Media fragmentation has created problems across industries, including Retail, […]
Podcast Advertising Trends and MythBusters – Separating Fact from Fiction
Brands and listeners alike have realized that none of […]
Spotify: Podcast Ads “Really Delivering” Against Measurement & Effectiveness
The head of sales at Spotify ANZ has informed […]
What does broadcast-to-podcast tech mean for audio advertising?
Spotify is investing in technology that converts broadcast audio into […]
YOUR BRAIN ON SOUND: MARKETING AND THE NEUROSCIENCE OF SONIC IDENTITY
For marketing professionals, you may notice an increasing interest in […]
5 key reasons audio ads are the best way to target Gen Z
Born in the mid-1990s to the early 2010s, Gen Z […]
Godrej Locks Audio Ad Campaign | PayTunes Audio Advertising
The audio ad campaign for Godrej Locks was delivered […]
Spinny Audio Ad Campaign | Paytunes Audio Advertising – Spotify, Gaana, Jio Saavan, & more
With the rise of audio streaming services and podcasts, […]
iHeartMedia pitches the “audio gap”
Image Source:- Gayle Troberman, CMO of iHeartMedia, and Conal Byrne, […]
Aligning with Rituals: Contextual Alignment in Audio Advertising Boosts Brand Favorability, Search and Purchase Intent
According to a study by MAGNA’s Media Trials unit […]