SoundCloud and PubMatic Join Forces to Transform Audio Advertising
A Revolutionary Partnership
SoundCloud, the leading audio discovery platform, has partnered with PubMatic, a technology company known for delivering advanced advertising solutions. This collaboration aims to integrate SoundCloud’s premium ad inventory into PubMatic’s cutting-edge tools, offering advertisers enhanced opportunities to connect with audiences worldwide.
By leveraging SoundCloud’s extensive reach and highly engaged user base alongside PubMatic’s expertise, the partnership creates a powerful avenue for brands to establish impactful connections with listeners.
Expanding Opportunities for Advertisers
For the first time, PubMatic will provide access to SoundCloud’s programmatic advertising inventory, encompassing video and display ads across mobile and desktop. This integration allows advertisers to reach SoundCloud’s passionate community of music enthusiasts, creating meaningful interactions through targeted campaigns.
With a catalog of over 400 million tracks from more than 40 million artists across 193 countries, SoundCloud exemplifies its status as a leading audio discovery platform. Partnering with PubMatic brings advanced advertising solutions to the forefront, helping brands harness the power of SoundCloud’s global, trendsetting audience.
A Shared Mission to Empower Creators
“This collaboration with SoundCloud, a platform focused on uplifting creators, opens significant opportunities for both artists and advertisers,” stated Kyle Dozeman, Chief Revenue Officer, Americas at PubMatic. “At PubMatic, our goal has always been to support content creators in their growth. By making SoundCloud’s programmatic inventory available, we’re enabling brands to connect with a vibrant audience, setting the stage for unique and compelling campaigns.”
Since its establishment in 2007, SoundCloud has continually advanced tools and services for artists, fostering stronger connections between creators and their fans. The partnership with PubMatic further amplifies SoundCloud’s commitment to supporting artists while delivering innovative solutions for advertisers.
The Growing Impact of Digital Audio
Digital audio consumption continues to rise, with adults expected to spend an average of 1 hour and 43 minutes daily listening to audio content in 2024, according to eMarketer. As this trend accelerates, programmatic advertising for audio platforms is redefining how brands engage with audiences.
With the Digital Audio Advertising market projected to reach 1.6 billion users by 2028 and ad spending estimated to grow to $11.13 billion in 2024, SoundCloud and PubMatic are positioned to thrive in this expanding sector. By offering advertisers seamless access to SoundCloud’s engaged audience, the partnership delivers unmatched value for brands seeking meaningful engagement.
Conclusion
The collaboration between SoundCloud and PubMatic marks a significant milestone in the evolution of audio advertising. Combining SoundCloud’s role as a leading audio discovery platform with PubMatic’s advanced advertising solutions, the partnership empowers advertisers and creators to connect with audiences in transformative ways. Together, they are shaping the future of digital audio engagement and creating new opportunities in the ever-growing audio streaming landscape.
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