In-game Advertising: Ads Within Game

 

In-game Advertising: Ads Within Game

 

In-game advertisements (IGA) refer to advertisement placement in video games or mobile app games. 

If you want to associate your brand with fun, adrenaline rush, or something interesting, you must incorporate in-game advertising in your marketing strategy.

According to statistics, as of June 2024, there are approximately 3.32 billion active video game players worldwide, with 1.17 billion playing online. Advertising in such a big market can be fruitful for your brand. 

 

Majorly, it happens in two ways-

  • Static In-game Advertising – Permanent placement of advertisement 
  • Dynamic In-game Advertising – advertisement changes with time 

 

There is another form of IGA which takes place when your audio ad runs in the third-party feature of the game. For example, many video games or mobile games allow for apps like Spotify to be its native music streaming tool. Now, you can run your ads through Spotify streaming. 

In-game advertising takes place in visual as well as audio form. 

Now, when we talk about In-game audio advertising, many advertisers find it more impactful than visual in-game ads since audio ads provide a more lean-back experience since players don’t have to move their eyeballs to see your ad.

But, what’s more interesting is the contextual audio advertising in games. 

 

Contextual In-game Audio Advertising

You must have heard about contextual advertising where online users are targeted with ads based on their online behaviour like what they are searching, and what they are watching at that current moment, basically, real-time targeting. 

Same with contextual in-game audio advertising, users are targeted with their real-time game context and if it’s a mobile game then past online behaviour can also be a factor. 

Let’s take an example

Suppose a player has just completed a level in the game then an energy drink ad can be shown to that player saying – “You are awesome, you completed this level now take an xxx energy drink break and charge up for another level!” 

In-game audio advertising can be so much and will engage the audience like never before! Also talking about brand association, in-game ads works the best. Video games and mobile games are quite popular among teenagers and young adults. Some even play it everyday religiously. This gives a perfect opportunity for brands to associate these cool games and increase their brand equity. 

 

In-game Audio Advertising by PayTunes

If you are a company looking to advertise in the game space like mobile game apps, and video games then, PayTunes can be your guide. 

 

We provide –

  • Static and dynamic in-game audio advertising
  • 3D-binaural sound 
  • 90% above audio ad completion rate 
  • Hyper-local audio ads (ads targeted by specific locations)
  • Ad Retargeting 
  • Variety of games like Candy Crush, Minecraft, etc. 
  • Brand lift studies 

 

PayTunes is India’s top audio advertising company and serves audio ads on 850+ platforms. If you are a company in India or outside of India and want to run audio ads in India then, you can contact our team to learn more.

We can also help you with the creatives after carefully analysing your brand and goals. 

 

Also Read – How the Attention Economy Shapes Modern Advertising

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