5 Memorable Examples of Audio Advertising
With a spoonful of creativity and a tinge of humour, you can create the most memorable audio ad. Well, that’s what these companies did while promoting their product through audio platforms. These campaigns were not only memorable but created an impact on their customers’ minds.
Let’s have a look-
Memorable Audio Ads Examples
Given below are some examples of audio advertisements that are recent and made an impactful impression on people’s minds. Most news media outlets even talked about these audio advertisements in their publication.
1. Zomato – Next Station is Chaatkopar
Who said that ads are irritating? Well, for sure not this Zomato audio ad which brought a smile on metro train commuters’ faces. Zomato, a food delivery app recently took over the PSA system of a local transport in Mumbai.
The announcer said, “Next station chaatkopar, no no no Ghatkopar, if you heard Chaatkopar, you are hungry!” (Chaat is a famous and delicious snack in India and Indians love it and Ghatkopar is a town in Mumbai)
Anupam Singh, Program manager at Zomato shared the video of this audio advertisement on LinkedIn showing how people reacted to this ad. He said, “Now we’re not just visible, we’re audible too.”
This campaign became a huge success and became viral on social media.
2. Snickers Metro Audio Ad
We all must have seen Snickers funny commercial based on “You’re not you when you’re hungry!” The same funny concept was incorporated through Metro audio advertising.
The script follows as-
Metro announcer: “Next station is…” abruptly changes to “No, I don’t want to announce next station. All day long station, station! I don’t have any other work?”
Second announcer: “Sir, eat this Snickers”, (wrapper unravels sound) followed by “Now, you good?”
First announcer: “Yes I am good now. My apologies travellers, I got a little hungry. Hunger can change anybody’s mood. That’s why when Hungary grab a Snickers.
This funny advertisement surely grabbed people’s attention as they all laughed at the ad’s creativity. This ad was created and executed by the PayTunes audio advertising company.
3. Redbull – Take Charge
Redbull, which is an energy drink company known for its funny advertisements (“Redbull gives you wings” campaign) released a series of audio ads that centres around the message that Redbull has vitamins and minerals through the “Take Charge” campaign.
One of the audio advertisements talked about how Redbull is a better alternative to caffeine because it contains vitamins and minerals. Another advertisement talked about the presence of vital minerals and vitamins in the drink which improves metabolism, and concentration and gives you a lot of energy. There was one audio ads which persuaded people to take charge of office work promoting how Redbull can give you energy.
Redbull audio ads made quite an impact on people and also taught us that audio ads which are mainly used for branding, can also be used to inform customers about the product and its benefits.
4. Nickelodeon’s Interactive Alexa Ads
The popular children’s television network was among the first to employ Alexa, having identified that youngsters are more receptive to voice user interfaces than adults are. The network gave Alexa access to several kid-friendly voice games, such as “The Spongebob Challenge,” “The Loud House Challenge,” “Watch Your Words,” and the trivia game “No Way That’s True.”
With these abilities, children can communicate with their favourite fictional characters. They strengthen the connection between Nickelodeon’s audience and its intellectual property.
(You rule!)
5. ICICI Audio Advertisement
India’s no.1 Audio advertising company successfully executed the ICICI bank metro audio ad. The script was appreciated for its emotional appeal which talks about a working-class man fulfilling all his desires without compromising on anything.
The script as follows-
Sfx : A biker trails along in heavy traffic
< amid this bustle he has an internal dialogue>
Left MVO 1: How long will I keep pushing on the bike? That’s it! I am making the second payment for the car tomorrow itself!
Right MVO 2: Oh but for mom and dad’s anniversary I have promised them a trip to Europe. You will have to wait a little more!
Left MVO 1: In life it’s always – this “Or” that? When will I have the power of this “And” that?
Stereo AMVO: Have the power to fulfil every choice in life, invest with ICICI Securities. Because life goals should not be limited to choices. Invest smart with ICICI Securities and develop the ability to do this, that and more. Choose ICICI Securities.
Final Say – 5 Memorable Examples of Audio Advertising
So, ladies and gentlemen, these were our most memorable audio ad examples. I am sure there are more! You can leave a comment, telling us your memorable audio advertisement.
If you are a brand that is looking for a team to not just create but also execute memorable audio advertisements for you then you are at the right place.
PayTunes is India’s No.1 Audio Ads Company, we work with both domestic and international businesses who are looking to advertise in India.
Also Read – Spotify Advertising