Audio Technology – ENOC Elevates Retail Experience
Emirates National Oil Company Limited (ENOC) has announced a partnership agreement with South African company ‘Shop Beat to increase customer interaction and provide an exceptional shopping experience at the company’s ZOOM convenience stores.
Through this collaboration, ZOOM gains access to Shop Beat’s audio service in-store which integrates music, commercial messages, broadcasts and times of prayer.
According to ENOC, the new audio technology is designed to revolutionize ZOOM’s retail experience for customers.
Audio Technology – Revolutionizing Customer Experience
Implementing the technology is expected to enhance the customer’s daily experience by providing an experience that informs and entertains customers. It is also designed to alter how consumers engage with companies and their products.
The focus of the company is improving the customer experience his Excellence Saif Humaid Al Falasi, the group’s CEO at ENOC and ENOC, stated: “As part of our dedication to improving our the customer experience, ENOC Group is dedicated to implementing innovative solutions that contribute to the growth of the retail sector in the country.
“This collaboration is a testament to the Group’s dedication to providing the latest digital technologies while also improving customer service excellence.”
ZOOM is available across the nation in a range of formats. Its convenience stores in service stations are found at most of the ENOC and EPPCO’s petrol stations.
The mini-marts and stores of the chain are available in the Dubai Metro network. The chain store is an enormous standalone supermarket in several residential communities, such as The Sustainable City, JLT, and Expo City Dubai.
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Audio Technology – Surge in Retail Advertising
The retail advertising industry is rapidly gaining popularity as more retailers and stores put DOOH screens within their stores.
The campaign has also travelled into gas and gas stations, with ENOC’s rival Emarat recently announcing a new partnership with Pyxis, an agency for a company that manages brands based out of Abu Dhabi.
The collaboration aims to tap the potential of digital out-of-home (DOOH) advertising options on Emarat service stations by utilizing their digital signage services.