Audio advertising is on the rise, especially digital audio advertising and why not? Digital audio ads have a 24% more recall rate than traditional display ads. Conjugation of audio ads in your marketing strategy can benefit your brand. There are some well-known Audio ad networks to help you with this.
This article will explore some of the best audio advertising platforms and Audio ad networks like PayTunes, which can help skyrocket your brand equity.
Why Audio Advertising?
Technically, brands are formed when your creative ad reaches a lot of people at frequent times. When they see, hear and even sometimes smell your product, that’s when they try to connect to your product.
Therefore, big brand advertisers take every little opportunity they can grab to show their product in front of the audience.
A good advertiser knows how important it is to include audio advertising as audio directly connects to your subconscious mind just like a song whose lyrics get embedded in your mind even without deliberately memorizing it.
No wonder, whether it is Intel’s ding, Cadbury’s lovey-dovey song Kingfisher’s Jingle or Loreal’s tagline “because you’re worth it!” embedded in our mind like any other happy memorable moments.
Best Audio Advertising Platforms
Below, I have discussed some of the famous audio platforms to run advertisements.
Although the world is transitioning towards digital audio ads. However, old is gold is why radio ads have a stronger grip in the world of advertisements.
Spotify is one of the most famous streaming platforms for music and podcasts with over 574 million active listeners as of January 2024. The largest age group that uses Spotify falls between 25 to 34 years. Also, Statista reported that Spotify has made an estimated 1.5 billion U.S. dollars in 2022 and is forecasted to grow to 2.2 billion U.S. dollars in 2027. So if you haven’t invested in this platform yet then, it’s high time that you do.
During COVID-19, podcasts became increasingly famous among people. Hence, famous brands rush to these podcast shows to advertise their products. According to a survey, “81% of podcast listeners say they pay attention to podcast ads whereas 63% say that they always or sometimes ignore TV commercials” (source: Midroll). If you haven’t tried podcast ads yet, what are you waiting for?
In-Game Audio Ads
Strategic placement of audio advertisements within video games or mobile games is called In-game audio advertising. These ads don’t feel like interruptions as they happen to be in the laid-back settings. These ads often take the form of audio messages, branded sound effects, or even in-game commercials. This is a very effective way for brand marketing when you associate your products with famous games that people love.
Metro Train Advertising
Reputable audio ads companies like PayTunes provide Delhi Metro advertising. Unlike digital audio ads it is unskippable hence you get a captive audience for your brand message. Also, associating your advertisement with Metro Tain itself gives you a strong brand identity.
Showing your ad to daily average riders of around 5.5 to 6 million is an excellent strategy. Also, only one type of ad is run per slot, hence there is no problem of advertisement clutter.
Payment Sound Box Advertising
From small street vendors to big shops, they all use payment sound boxes of Paytm, PhonePe, GPay etc. So imagine every time a transaction takes place, your brand message is being played.
PayTunes Audio Advertising
PayTunes is India’s best audio advertising network and is a one-stop solution for the above-mentioned audio advertisement platforms. Let’s look at all the benefits you get in associating with its platform:
- Access to 850+ audio platforms
- Hyperlocal advertising & Pincode targeting
- Delhi Metro Advertising
- Payment Sound Box advertising
- 90+ % Ad Completion rate
- Mobile operator first-party data
- Unique users
- Provides brand lift studies
- Operates internationally in countries like the UAE.
The advertising world is rapidly changing hence, trying new ways to showcase your products and services is a must! If you haven’t ventured into audio advertising yet, then it is the right time for you to take action. With the right platform and the guidance of PayTunes, you can take your brand to new heights.