Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

Triton Digital, a global technology and services leading company in the audio and podcast digital and broadcast radio industry, has announced the acquisition of Sounder, a cutting-edge audio intelligence platform. As a part of Triton Digital, Sounder will continue to offer advanced context-based targeting solutions, brand-specific suitability, and the latest tools to promote podcasts.

The acquisition combines Triton Digital’s well-known podcast and audio streaming technologies and know-how with Sounder’s top-of-the-line solutions for brand suitability and world-class AI-powered understanding of podcasts. This combination will provide a more effortless, efficient, data-driven, and efficient advertising experience for advertisers, publishers and podcasters.

“We are thrilled to welcome Sounder to the Triton Digital family,” said John Rosso, President and CEO of Triton Digital. “The Sounder team are visionaries in audio intelligence, and their technology adds an essential layer to our offerings. This acquisition empowers us to deliver more value to advertisers and publishers with highly targeted, contextually relevant, and brand-suitable audio advertising solutions. Looking ahead, we are excited to leverage our combined strengths to drive innovation and growth in the digital audio marketplace.”

“Becoming part of Triton Digital is a significant milestone for Sounder, giving us the ability to accelerate our growth and innovation while continuing to work across the entire podcast landscape,” said Kal Amin, Sounder’s CEO as well as co-founder and CEO of Sounder. “Our AI-powered content analysis enables Triton to bring unprecedented insights, targeting, and promotional capabilities to the audio marketplace.”

Key Benefits of the Acquisition:

  1. Best-in-class Contextual Targeting Sounder’s top-of-the-line contextual targeting tools guarantee advertisers align to relevant and valuable content, increasing the effectiveness of campaigns. Triton Ad Platform will deliver an enhanced targeting capability that is transparent and scale-able, as well as forecasting.
  2. High-end Brand Positioning: Sounder’s branding-appropriate solution is unparalleled in the market. Sounder gives clients security and peace of mind and ensures that advertising messages are placed in the appropriate listening space.
  3. AI-powered promotional tools for Triton: Triton publishers can access Sounder’s AI promotional tools. The integration between GenAI and large-scale language models coupled with Natural Language Processing technology from Sounder provides unimaginable opportunities for advertising in the audio market.


About Triton Digital

Triton Digital is the leading global provider of technological innovation and service for podcasts, digital audio, and broadcast radio. With operations in over 80 countries, Triton provides innovative technology that allows podcasters, broadcasters and websites to grow their following, generate more profits, and simplify operations. For more information, visit []

About Sounder

Sounder is an audio-intelligence platform that offers publishers and advertisers the tools to gain a deeper understanding. With cutting-edge artificial Intelligence, Sounder provides brand safety solutions, contextual targeting insight and data-driven tools for promotion.


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