A Million Ads could be referred to as A Billion Ads shortly.
The innovative and creative company A Million Ads (AMA) is a company that concentrates specifically on the audio industry and has introduced a new product that personalizes the user experience. It alters creative elements such as audio, sound effects, and images paired with them according to the client’s identity.
The product, dubbed Studio.AI, has attracted launch partners such as Target, Walmart, Google and Booking.com.
Advertisers can use Studio.AI to create personalized ads on audio platforms such as Spotify, Pandora, Acast and iHeart. The technology detects the context of signals such as dates, times, locations, weather, and device type or draws in first- or third-party data about customers to customize the audio advertisements.
AS PER STEVE DUNLOP, THE FOUNDER AND CEO, an AI transcription service that is part of Studio.AI instantly matches a real voice actor with the script. Dunlop, “saving hours of work.”
Studio.AI is also able to detect every variation of ads, Dunlop said. For example, it could create a list of all Targets with the name of a Starbucks or Sephora inside. This means marketers will only need to search the list of 20,000 Target stores to tailor advertisements.
Signal an increase
Marketers will save money because CPMs for national advertisements are lower than local ones. According to CRO Paul Kelly, They can exclusively use the VAST tag to manage all their creative elements. Tags work for any publishing company, whether programmatic or direct.
“Millions of different versions could be played out through this one asset to ensure that each person gets the best message to the listener in light of readily available data,” Kelly said.
Chevron, one of AMA’s clients, manages 10,000 gas stations across the United States. If customers reside within a specific distance from a specific petrol station, an advertisement for that station will play.
The location also plays an important role in the ads on audio that users of food delivery apps listen to. For example, Kelly, who has no Chick-fil-A outlets close to his house, doesn’t see a reference to this chain anywhere in Grubhub or UberEats advertisements.
With Starbucks as a client, “we match previous preferences to make sure we pick the most appropriate product,” he said. That means a vegan who loves oatmeal milk will see an advertisement different from one who would rather order pastries.
AMA clients can target various audiences as well. When it comes to back-to-school, parents, who are focused on getting their children for the upcoming beginning of the school year, are listening to various Office Depot ads from teachers who are thinking about their entire classrooms.
“It’s employing a little bit of the psychology of consumers to increase the impact of the message,” Kelly said.
The audio world transforms.
The market for podcasting is comparatively small from an advertising revenue perspective, partly because of its resistance to switching away from host-read customized advertisements.
“If podcasting is to expand beyond a small-scale billion-dollar market, it must be monetized the long trail of podcasts”, Dunlop said, “not only have these golden chunks of content at the top.”
Although premium podcasts that feature celebrities who wish to make host-read advertisements have secured a place in the world of podcasts, they can be difficult to manage and make money from. Brands need to have their readings, scripts or even reads vetted, which can quickly lead to an issue, as per Dunlop.
Programmatic provides automation. However, brands are typically reluctant due to the old assumption that audio creative is “a greater lifting” regarding programmatic.
However, audio publishers are the primary reason that Programmatic has yet to be able to increase its presence in the audio industry, According to Kelly. “You have to create that inventory,” he said. When more inventory is made readily available, “you’ll observe spending following.”