Audacia Audio Leverages AI for Scalable Audio Ad Production in Asia-Pacific
Audacia Audio, an audio advertising marketplace founded by former Spotify Director Kym Treasure, is transforming audio ad production across the Asia-Pacific region by harnessing artificial intelligence (AI). The company has been helping clients in over 10 markets produce and monetize audio ads, a process that can traditionally take over 10 days to complete.
Partnership with Wondercraft
Audacia Audio has partnered with Wondercraft, a platform designed to simplify audio ad creation. Wondercraft’s intuitive interface streamlines the process of crafting high-quality audio advertisements, offering features such as copywriting assistance, voice cloning, translation, and background music selection. Treasure emphasized the value of this technology, stating, “Wondercraft has been instrumental in allowing us to produce both the quantity and quality of ads that were previously unattainable. It allows our clients to focus more on marketing and monetization while benefiting from faster audio ad production for multiple markets.”
AI-Powered Efficiency
To accelerate the ad production process, Audacia Audio utilizes Wondercraft’s AI-powered tools, which enable rapid translation and iteration of audio ads for international markets. As a result, the company has achieved Listen Through Rates (LTR) of up to 99%. This enhanced creative output allows Audacia to serve its clients with greater speed and precision, helping them reach various customer segments across the region.
Wondercraft’s Features and Impact
Wondercraft, often called the “Canvas for Audio,” enables users to script, voice, produce, and translate audio ads in any language by simply typing. The platform’s hyper-realistic AI voices, music integration, and advanced scriptwriting tools have made audio production accessible to over 40,000 storytellers, creatives, and brands worldwide. Co-founded by Oskar Serrander, Dimitris Nikolaou, and Youssef Rizk, Wondercraft came out of beta in February 2024 and is already revolutionizing the audio advertising space.
In February 2024, Wondercraft secured $3 million in Seed funding from prominent investors, further solidifying its role as a key player in the future of audio production.
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