Veritonic and Hawk Collaborate to Boost Audio Ad Performance Across Europe
Veritonic, a leading provider of audio research and analytics, has teamed up with Hawk, a company under Azerion, to enhance ad tracking and performance measurement across audio, podcast, and connected TV (CTV) platforms in Europe. This collaboration aims to provide advertisers with better insights into their campaigns, helping them optimize performance and measure return on investment (ROI) more effectively.
Hawk will implement Veritonic’s Audio Attribution technology, which enables users to assess the impact of their digital omnichannel advertising efforts. The tool offers detailed analytics, tracking listener engagement and actions, such as adding products to shopping carts or completing purchases, across multiple devices. This level of insight is designed to help advertisers make data-driven decisions to refine their campaigns and improve overall outcomes.
Shanil Chande, Director of UK & International Commercial & Partnerships at Hawk, expressed his enthusiasm about the partnership, saying, “We share Veritonic’s commitment to delivering clear, actionable insights that enhance campaign success and boost Return on Investment (ROI). This collaboration will help us provide advertisers with the tools they need to maximize their investments in the growing digital audio and CTV markets.”
Damian Scragg, General Manager of International at Veritonic, echoed these sentiments, noting, “Partnering with Hawk to integrate our Audio and CTV Attribution solution is a major step forward in increasing the transparency and effectiveness of audio and video advertising. We’re excited to empower Hawk’s users with valuable data that will help them optimize their campaigns and achieve better results. This partnership reinforces our dedication to driving innovation in the global audio and video advertising space.”
This collaboration represents a significant step in advancing the capabilities of digital audio advertising across Europe, offering both companies the opportunity to drive greater value for advertisers.
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