Spotify Ad Exchange (SAX) Expands Programmatic Capabilities with AI Integration

 

 

Spotify recently launched Spotify Ad Exchange (SAX), which promises advertisers – diverse advertising solutions for diverse business needs. This includes – 

• Enhanced Access to Spotify Inventory 

• Bid on Spotify inventory via Open Auction and Private Marketplace (PMP)
• Leverage solutions like UID 2.0 (The Trade Desk), PAIR (Display & Video 360) and RampID (LiveRamp)

 

Now let’s know what exactly Spotify Ad Exchange is and discuss each benefit in the upcoming sections.

 

What is Spotify Ad Exchange (SAX)?

Spotify Ad Exchange (SAX) is Spotify’s latest programmatic advertising solution that enables brands to connect with logged-in users through real-time auctions. The new Ad Exchange makes it easier than ever to buy ads on Spotify through programmatic channels. It opens up more ways for advertisers to tap into our premium inventory and connect with our highly engaged listeners—all in real-time.

 

Spotify Ad Exchange with Display & Video 360 and Global Partnerships

Now you can use powerful tools like UID 2.0 from The Trade Desk, PAIR from Display & Video 360, and RampID from LiveRamp to unlock even more Spotify inventory. These top-tier solutions help you target and measure your campaigns more effectively—across channels, all in one place. Spotify has officially partnered with Google’s Display & Video 360, enhancing the accessibility and effectiveness of the Spotify Ad Exchange with Display & Video 360. This integration allows advertisers to run campaigns more efficiently across Spotify’s ecosystem.

Additional DSP partners include:

• Magnite 
• Yahoo DSP 
• Adform 
• The Trade Desk 

Spotify plans to onboard more platforms soon, creating a robust programmatic marketplace.

 

Enhanced Access to Spotify Inventory – Supported Ad Formats and Markets

Currently, advertisers can access Spotify’s:

• Audio, 
• Video, and 
• Display inventory across music content. 

Podcast support is expected soon.

 

Spotify Ad Exchange (SAX) is now available in:

• U.S. 
• Canada 
• Europe 
• Australia 
• New Zealand 
• India 
• Singapore 
• Brazil 
• Mexico 

Spotify Audio Ads AI – Revolutionizing Creative Production

In a significant step forward, Spotify is integrating generative AI into its ad tools, allowing marketers to produce high-quality audio content directly through Spotify Ads Manager.

With the new Spotify Audio Ads AI feature, advertisers in the U.S. and Canada can:

• Instantly generate ad scripts 
• Create realistic voiceovers 
• Launch campaigns—all at no extra cost 

 

Targeting Gen Z with AI and Programmatic Tools

Spotify emphasized that these updates aim to help brands better connect with Gen Z, a key demographic with over 251 million active users on the platform. As Gen Z engages throughout the day—not just visually but also passively via audio—Spotify’s advanced tools ensure marketers can reach them meaningfully.

 

PayTunes as Your Spotify Ad Partner

Looking to make some serious noise with your brand? PayTunes has you covered. We specialize in audio advertising and make it super easy for you to run ads on Spotify—one of the most popular platforms with a highly engaged audience. 

Whether you’re aiming for better reach, smarter targeting, or just want your message to hit the right ears at the right time, PayTunes helps you do it all. From strategy to execution, we take care of everything so you can focus on the results. 

Ready to get heard? Let’s get started with Spotify ads through PayTunes!