{"id":851,"date":"2024-07-08T16:39:57","date_gmt":"2024-07-08T11:09:57","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=851"},"modified":"2026-04-06T04:24:08","modified_gmt":"2026-04-05T22:54:08","slug":"swiggy-instamart-campaign-achieved-45-ad-recall","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/swiggy-instamart-campaign-achieved-45-ad-recall\/","title":{"rendered":"Swiggy Instamart campaign achieved 45% ad recall"},"content":{"rendered":"<h2>Case<b> Study: PayTunes Fuels Swiggy Instamart Growth in Delhi NCR with Digital Audio Ads<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-854 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675-1024x576.jpg\" alt=\"Swiggy Instamart campaign Achieved 45% ad recall\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><\/h2>\n<p><b>Challenge:<\/b><span style=\"font-weight: 400;\"> In the bustling metropolis of Delhi NCR, where convenience reigns supreme, <\/span><a href=\"https:\/\/www.swiggy.com\/instamart\"><span style=\"font-weight: 400;\">Swiggy Instamart<\/span><\/a><span style=\"font-weight: 400;\">, the online grocery delivery champion, faced a critical hurdle \u2013 brand awareness. They needed to break through the noise and capture the hearts (and stomachs) of busy young adults (aged 21-40) who craved lightning-fast grocery delivery. PayTunes, the Audio Advertising maestro of the digital realm, recognised this as the perfect opportunity to harmonise their platform with Swiggy Instamart&#8217;s symphony of convenience.<\/span><\/p>\n<p><b>Solution:<\/b><span style=\"font-weight: 400;\"> PayTunes, in a stroke of strategic genius, devised a digital audio campaign unlike any other. Precision targeting became their secret weapon, ensuring ads infiltrated the headphones and smartphone speakers of their ideal demographic \u2013 Delhi NCR&#8217;s time-pressed young adults, both men and women, during their daily routines. Imagine the scene: energetic gym workouts soundtracked by the promise of fresh groceries delivered in a flash; commutes transformed into culinary planning sessions fueled by Swiggy Instamart&#8217;s enticing message; pre-game huddles buzzing not just with sports anticipation, but the excitement of having game-day snacks magically appear at their doorstep. This campaign wasn&#8217;t just about delivering ads, it was about becoming the soundtrack to a lifestyle of effortless convenience.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Swiggy Instamart campaign achieved 45% ad recall<br \/>\n.<br \/>\n.<a href=\"https:\/\/twitter.com\/hashtag\/SwiggyInstamart?src=hash&amp;ref_src=twsrc%5Etfw\">#SwiggyInstamart<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AdRecall?src=hash&amp;ref_src=twsrc%5Etfw\">#AdRecall<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CampaignSuccess?src=hash&amp;ref_src=twsrc%5Etfw\">#CampaignSuccess<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BrandAwareness?src=hash&amp;ref_src=twsrc%5Etfw\">#BrandAwareness<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AdSuccess?src=hash&amp;ref_src=twsrc%5Etfw\">#AdSuccess<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MarketingStrategies?src=hash&amp;ref_src=twsrc%5Etfw\">#MarketingStrategies<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AudioAds?src=hash&amp;ref_src=twsrc%5Etfw\">#AudioAds<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/paytunes?src=hash&amp;ref_src=twsrc%5Etfw\">#paytunes<\/a> <a href=\"https:\/\/t.co\/wND1dVhapy\">pic.twitter.com\/wND1dVhapy<\/a><\/p>\n<p>\u2014 PayTunes (@PayTunes) <a href=\"https:\/\/twitter.com\/PayTunes\/status\/1810257047323349078?ref_src=twsrc%5Etfw\">July 8, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><b>Results:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solid Ad Recall:<\/b><span style=\"font-weight: 400;\"> A healthy 45% of listeners remembered hearing the ad, demonstrating successful delivery and audience penetration within the targeted demographic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear Brand Association:<\/b><span style=\"font-weight: 400;\"> The attribution rate saw an uplift of 8 points, indicating that the ad effectively communicated the Swiggy Instamart brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Captivating Content:<\/b><span style=\"font-weight: 400;\"> Interest in the ad itself skyrocketed by 27 points, suggesting engaging and creative content that resonated with the audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced Brand Image:<\/b><span style=\"font-weight: 400;\"> The campaign positively impacted brand perception for Swiggy Instamart, with a 26-point uplift in positive brand image association.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Consideration:<\/b><span style=\"font-weight: 400;\"> The most significant impact was on future consideration, with a 17-point increase in the likelihood of listeners considering using Swiggy Instamart. Notably, this uplift was even stronger (72%) among those who recalled the ad, highlighting the campaign&#8217;s effectiveness.<\/span><\/li>\n<\/ul>\n<p><b>Insights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital audio advertising proved to be a powerful tool for reaching young adults in Delhi NCR who are interested in convenient online grocery delivery services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High ad recall indicates effective delivery and memorability of the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear branding and engaging content led to a strong association between the ad and Swiggy Instamart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The campaign positively influenced brand image and consideration for Swiggy Instamart.<\/span><\/li>\n<\/ul>\n<p><b>Conclusion:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">PayTunes&#8217; digital audio campaign for Swiggy Instamart in Delhi NCR successfully boosted brand awareness, improved brand perception, and significantly increased the number of listeners considering using the platform. This case study demonstrates the effectiveness of targeted digital audio advertising for reaching specific demographics and achieving marketing goals in a local market.<\/span><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Also Read &#8211; <\/span><a href=\"https:\/\/www.paytunes.in\/wynk-ads\"><span style=\"font-weight: 400;\">Wynk Ads<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Case Study: PayTunes Fuels Swiggy Instamart Growth in Delhi NCR [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,409],"tags":[205],"ppma_author":[321],"class_list":["post-851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-qsr","tag-swiggy-instamart-campaign","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","url":"https:\/\/www.paytunes.in\/blog\/author\/niikhil-admin\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/07\/Swiggy-Instamart-1200\u00d7675.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. 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