{"id":752,"date":"2024-04-17T16:37:52","date_gmt":"2024-04-17T11:07:52","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=752"},"modified":"2024-04-17T16:37:52","modified_gmt":"2024-04-17T11:07:52","slug":"captivating-audiences-why-84-of-americans-embrace-ad-supported-audio-daily","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/captivating-audiences-why-84-of-americans-embrace-ad-supported-audio-daily\/","title":{"rendered":"Captivating Audiences: Why 84% of Americans Embrace Ad-Supported Audio Daily"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">84% of Americans Tune To Ad-Supported Audio Daily<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ad-Supported Audio &#8211; Following Edison Research&#8217;s recent report about how Americans aged 13 and over are still spending a quarter of their daytime time with radio, the organization has released more data that could potentially help advertisers advertise in the audio market concerning AM\/FM reach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Based on Share of Ear data, 84 per cent of Americans who are 13 or older listen to some kind of ad-supported audio. This is a broad category that covers a wide range of media, and AM\/FM radio is the most popular. Additional audio options include podcasts, ads-based streaming services such as Spotify and Pandora, spoken-word channels on SiriusXM, and the free usage of YouTube for music videos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The reach of ad-supported audio is impressively extended to the problematic 18-34-year-olds, with 82% of this age group in the US reaching them through ad-supported audio daily. This is in line with the often-questionable efficacy of audio ads in bringing younger audiences to the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the window for observation is extended for one week or even a month, the reach of advertising-supported audio is likely to grow substantially, surpassing 90% of Americans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Edison&#8217;s study reveals that with the vast amount of Americans listening to ads-supported audio every day, companies that want to reach a wider audience should seriously consider investing more in audio ads, especially for younger audiences. The platform uses AI to study a photo&#8217;s content and identify brands, slogan designs, styles, target markets, and many more to compose an imaginative brief. Based on the creative brief, the script for an advertisement is developed with music, voice, and sounds picked and then mixed with all of the elements within a few minutes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Adthos is committed to revolutionizing the way audio advertising is produced,&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> says Raoul Wedel, Adthos&#8217;s CEO. &#8221; <\/span><i><span style=\"font-weight: 400;\">Our new feature is a game-changer,<\/span><\/i> <i><span style=\"font-weight: 400;\">instantly unlocking the potential of audio advertising for anyone that can take a picture<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adthos Creative Studio&#8217;s latest feature is a thrilling enhancement for the self-service portal intended to speed up the creation of ads and introduce the effectiveness of AI to companies of any size. Whether you&#8217;re an experienced marketer or a new business owner, everyone can use this feature to create engaging and dynamic audio advertisements that resonate with the target viewers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The creators of Adthos have developed an introduction video for the new feature to help users better understand the possibilities. Anyone interested in experiencing the potential of this innovative feature can sign up for a free trial through the website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also Read- <\/span><a href=\"https:\/\/www.paytunes.in\/blog\/mumbai-metro-advertising\/\"><span style=\"font-weight: 400;\">Mumbai Metro Advertising<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>84% of Americans Tune To Ad-Supported Audio Daily &nbsp; Ad-Supported [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176,17],"tags":[183],"ppma_author":[321],"class_list":["post-752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio","category-audio-ads","tag-ad-supported-audio","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Captivating Audiences: Why 84% of Americans Embrace Ad-Supported Audio Daily<\/title>\n<meta name=\"description\" content=\"Dive into the world of ad-supported audio as we explore why 84% of Americans tune in daily. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":1,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"predecessor-version":[{"id":754,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/752\/revisions\/754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media\/753"}],"wp:attachment":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=752"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}