{"id":743,"date":"2024-04-12T17:13:23","date_gmt":"2024-04-12T11:43:23","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=743"},"modified":"2024-04-12T17:13:23","modified_gmt":"2024-04-12T11:43:23","slug":"otonal-odeeo-unveil-game-changing-audio-ads-for-japans-70m-mobile-gamers","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/otonal-odeeo-unveil-game-changing-audio-ads-for-japans-70m-mobile-gamers\/","title":{"rendered":"Otonal &#038; Odeeo Unveil Game-Changing Audio Ads for Japan&#8217;s 70M Mobile Gamers"},"content":{"rendered":"<h3><b>Introducing GainAds: Otonal&#8217;s Innovative Approach to Audio Advertising in Mobile Games<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Otonal Inc., a leading Japanese audio advertising specialist agency, has unveiled GainAds, a groundbreaking product designed to seamlessly integrate audio ads into mobile games. Partnering with Odeeo, the world&#8217;s premier in-game audio advertising platform boasting integration in over a thousand games, Otonal aims to tap into Japan&#8217;s thriving gaming market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Japan stands as the third-largest gaming market globally, with a staggering 65% of mobile gamers indulging in gaming daily and 92% weekly. With GainAds, Otonal empowers advertisers to engage with this vast and highly active gaming community through a fresh avenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging Odeeo&#8217;s game-based solution, GainAds offers advertisers a clickable, high-engagement audio unit that outperforms traditional streaming audio and podcasts. These non-intrusive ad units seamlessly blend with gameplay, ensuring an enhanced advertising experience for gamers while providing advertisers with robust measurement metrics to gauge impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amit Monheit, Director of Odeeo, expressed enthusiasm about the collaboration, recognizing Japan&#8217;s position as a cutting-edge gaming market and the opportunity to connect advertisers with its sophisticated gamers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taisuke Yagi, CEO of Otonal, emphasized the novelty of audio advertising within the Japanese gaming sphere, highlighting the company&#8217;s commitment to revolutionizing Japan&#8217;s audio marketing landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About Otonal Inc., the digital voice-based advertising pioneer in Japan, dedicated to shaping the voice advertising market through innovative solutions. With a track record of over 1,500 voice-based advertisements and 500 advertiser optimizations, Otonal provides comprehensive support for voice marketing endeavours, including data-driven ad design, content creation, delivery, and reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By pioneering voice ads and supporting digital audio content across various platforms, Otonal is spearheading the development of a dynamic voice-based marketing ecosystem in Japan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also Read &#8211; <\/span><a href=\"https:\/\/www.paytunes.in\/blog\/strategies-for-successful-in-game-audio-advertising-with-paytunes\/\"><span style=\"font-weight: 400;\">Strategies for Successful In-Game Audio Advertising with PayTunes<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing GainAds: Otonal&#8217;s Innovative Approach to Audio Advertising in Mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179],"tags":[180,181],"ppma_author":[321],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-game-audio-advertising","tag-in-game-ads","tag-in-game-audio-ads","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Otonal &amp; 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