{"id":733,"date":"2024-04-04T14:27:23","date_gmt":"2024-04-04T08:57:23","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=733"},"modified":"2024-04-04T14:27:23","modified_gmt":"2024-04-04T08:57:23","slug":"mediaradar-reports-top-15-brands-invested-68-million-in-podcast-ads-last-october","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/mediaradar-reports-top-15-brands-invested-68-million-in-podcast-ads-last-october\/","title":{"rendered":"MediaRadar reports: Top 15 brands invested $68 million in podcast ads last October."},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Top 15 Brands Spent $68 Million On Podcast Ads Last Month, Says MediaRadar.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Top 15 marketers in podcasting splurged a total of $68 million in October, according to MediaRadar data published from Veritonic in a study that offers various year-end perspectives on the business of audio. MediaRadar states that the online mental health company BetterHelp was the largest advertiser in October, with around $20.42 million on ads that were played in more than 2600 episodes. SimpliSafe came in a distant second, with $7.44 million, which was then Geico ($7 million), Squarespace ($5.77 million) and ZipRecruiter ($5.66 million).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason that millions of dollars are being poured into podcasts, according to Veritonic&#8217;s report. Veritonic study lies in the fact that the popularity of this channel is increasing according to Edison Research data showing more than 200 million listeners to podcasts every week. The channel is also becoming more quantifiable, with a growing number of research projects showing that podcast ads are appealing to marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Dentsu Podcast Attention Study found that audio advertisements are 12% more effective than TV ads when it is a matter of the scores of attention. Additionally, a Spotify study found that audio advertisements are more than two times as likely to increase the purchase intent as well as information intent than display advertisements. &#8220;This and more are contributors to the continued growth of digital audio,&#8221; the study says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veronica adds that podcasts are making connections with listeners. A study iHeartMedia, as well as Publicis Media, released showed that 74 percent of people who listen to a lot of podcasts believe the podcasts &#8220;motivate and inspire&#8221; them and 79% of them say podcasts teach them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also Read- <\/span><a href=\"https:\/\/www.paytunes.in\/blog\/delhi-metro-advertising\/\"><span style=\"font-weight: 400;\">Delhi Metro Advertising<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 15 Brands Spent $68 Million On Podcast Ads Last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[12],"ppma_author":[321],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-advertising","tag-podcast-ads","author-user"],"yoast_head":"<!-- This site is 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. 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