{"id":576,"date":"2023-12-22T15:04:37","date_gmt":"2023-12-22T09:34:37","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=576"},"modified":"2023-12-22T15:04:37","modified_gmt":"2023-12-22T09:34:37","slug":"veritonic-redefines-ad-insights-brand-lift-for-integrated-audio-ads","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/veritonic-redefines-ad-insights-brand-lift-for-integrated-audio-ads\/","title":{"rendered":"Veritonic redefines ad insights: Brand Lift for integrated audio ads"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-577 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-1024x683.webp\" alt=\"Brand Lift\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-1024x683.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-300x200.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-768x512.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-1536x1024.webp 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-2048x1365.webp 2048w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/12\/pexels-charlotte-may-5965915-150x100.webp 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Veritonic Revolutionizes Advertising Insights with Brand Lift Measurement for Baked-In Audio Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Veronica, the industry-leading audio analytics and research platform, announced today that clients could measure the performance of embedded or &#8220;baked-in&#8221; ads through brand lift measurement following listener exposure to them. Veritonic&#8217;s market-leading <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">brand lift solution<\/span><\/a><span style=\"font-weight: 400;\"> does not rely on forced exposure approaches when measuring embedded ads &#8211; providing clients with transparent insight into the true impact of baked-in ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Veritonic&#8217;s Brand Lift study allowed us to confirm our performance campaign was also helping improve brand metrics,&#8221; stated Thad Smith, Global Lead for Employer Brand at #Indeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veritonic&#8217;s diverse approaches to audio measurement offer clients a significant competitive edge, allowing them to measure and gain actionable insights about baked-in ads, OTA campaigns, and low-impression campaigns more accurately and confidently than ever before.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Veritonic&#8217;s Brand Lift study helped us confirm our performance campaign was also helping improve brand metrics,&#8221; according to Thad Smith, Global Lead, Employer Brand at Indeed. Their collaboration on methodology with our Brand Science and Growth team gave them confidence in their results, and they quickly moved forward with additional audio planning projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veritonic&#8217;s audio measurement solutions, such as Brand Lift and Attribution, allow advertisers to utilize one pixel to assess full-funnel performance &#8211; including reach, impressions, CTA efficacy and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;As audio and podcast advertising environments continue to develop, advertisers must possess accurate measurement data to monitor the evolution of their audio strategies,&#8221; stated Scott Simonelli, Founder and CEO of Veritonic. Veritonic&#8217;s goal is to offer its clients the entire funnel, apples-to-apples measurements for all their audio endeavours, and baked-in audio ads&#8217; actual exposure measurement being part of this commitment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Veritonic&#8217;s audio data and analytics support the audio strategies of leading brands, agencies and platforms worldwide. To learn more about its advanced audio measurement capabilities, visit <\/span><a href=\"https:\/\/www.veritonic.com\/\"><span style=\"font-weight: 400;\">veritonicaudiomeasurement.com<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Veronica<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Global brands, agencies, publishers and platforms trust Veritonic&#8217;s audio research and analytics platform to research, test and measure the return on audio assets and campaigns before, during, and after the campaign. Veronica provides insight that enables clients to gain confidence in their investment decisions, reduce risks through optimization strategies, and maximize return on engaging consumers with engaging audio experiences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also Read:-\u00a0 <\/span><a href=\"https:\/\/sarvaguide.com\/digital-audio-advertising-essential-for-multi-channel-marketing\/\"><span style=\"font-weight: 400;\">Digital Audio Advertising: Essential for Multi-Channel Marketing<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Veritonic Revolutionizes Advertising Insights with Brand Lift Measurement for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[11,129,10],"ppma_author":[321],"class_list":["post-576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-ads","tag-brand-lift","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=576"}],"version-history":[{"count":1,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/576\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/576\/revisions\/578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media\/577"}],"wp:attachment":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=576"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}