{"id":451,"date":"2023-10-13T16:20:01","date_gmt":"2023-10-13T10:50:01","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=451"},"modified":"2023-10-13T16:20:01","modified_gmt":"2023-10-13T10:50:01","slug":"podcast-advertising-revenue-up-significantly-in-june-quarter","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/podcast-advertising-revenue-up-significantly-in-june-quarter\/","title":{"rendered":"Podcast advertising revenue up significantly in June quarter"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-452 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-1024x683.webp\" alt=\"Podcast advertising\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-1024x683.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-300x200.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-768x512.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-1536x1024.webp 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-2048x1365.webp 2048w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-150x100.webp 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s hope for any self-proclaimed &#8216;alpha male&#8217; who hopes to become Joe Rogan with an endless broadcast of his voice and for those who can speak with the <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">podcast&#8217;s advertising<\/span><\/a><span style=\"font-weight: 400;\"> revenue generating an excellent year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ARN&#8217;s iHeart, as well as Magellan AI, have revealed the top 15 advertisers in the field of podcasting in the 2nd quarter of 2023, with Amazon at the top of the list, and has shown plenty to be made. The total amount spent in June grew 64 percent over the same period in 2022. All genres of podcasting were able to see increased advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Podcasts are the fastest-growing mass media with brands taking advantage of its high engagement levels to reach out to audiences in an intimate and more entertaining method,&#8221; says Corey Layton, the head of ARN&#8217;s digital audio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The rise in Australian podcast marketing spending of 64 percent is a convincing shift to an equally diverse and effective medium.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top 15 podcast advertisers in Australia from April to June time frame are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McDonald&#8217;s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nib Group<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&#8217;Oreal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kimberly-Clark<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uber<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telstra<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flight Centre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bupa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hydro Tasmania<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vodafone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flutter Entertainment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash rewards, and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peloton.<\/span><\/li>\n<\/ul>\n<h3><b>Changes in the media landscape advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The increase in revenue from podcast advertising might indicate that the media sector is in a good situation; despite the harsh world economy, other media are struggling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In March, News Corp <\/span><a href=\"https:\/\/www.theguardian.com\/media\/2023\/aug\/11\/profits-dive-at-news-corp-as-media-group-hints-at-ai-future-plans-rupert-murdoch\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> a massive drop in global earnings, with the year&#8217;s profits falling by 75 percent. It was just USD187 million, compared to US$760 million for the previous financial year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to ThinkTV, the television advertising market that includes regional and metropolitan free-to-air broadcasts and Broadcaster Video on Demand (BVOD) declined 7.9 percent yearly, with an income of $3.6 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about the rising media of advertising, look at <\/span><a href=\"https:\/\/www.marketingmag.com.au\/featured\/outdoor-media-revenue-sees-strong-growth\/\"><span style=\"font-weight: 400;\">OMA&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> impressive quarter-end results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s hope for any self-proclaimed &#8216;alpha male&#8217; who hopes to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[18],"ppma_author":[321],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-advertising","tag-podcast-advertising","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast advertising revenue up significantly in June quarter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytunes.in\/blog\/podcast-advertising-revenue-up-significantly-in-june-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/www.paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/pexels-los-muertos-crew-7586547-scaled.webp","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":1,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/451\/revisions\/453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media\/452"}],"wp:attachment":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=451"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}