{"id":38,"date":"2022-05-02T13:26:41","date_gmt":"2022-05-02T13:26:41","guid":{"rendered":"http:\/\/blog.paytunes.in\/?p=38"},"modified":"2023-03-31T11:29:36","modified_gmt":"2023-03-31T05:59:36","slug":"4-reasons-to-consider-audio-advertising","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/4-reasons-to-consider-audio-advertising\/","title":{"rendered":"4 Reasons to consider Audio Advertising"},"content":{"rendered":"\r\n

Digital Audio is in the phase of the revolution. Audio advertising is the new avenue for businesses to advertise their brand; big brands like\u00a0McDonald\u2019s\u00a0<\/strong>have already started using it as a channel to reach their audience. Due to CoVID-19 all over the world, there was an exponential rise in the number of users consuming audio content. The industry was growing before the pandemic because of the podcast segment on platforms like Spotify, Google Podcast, etc. It is projected that by the year 2022, the user base from Tier-1 and Tier-2 cities will be around 829 million people as per Cisco\u2019s Visual Networking Index. In a report by Deloitte and Indian Music Industry (IMI) there were 150 million users just in the year 2018.<\/p>\r\n\r\n\r\n\r\n

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How audio advertising helps in marketing?<\/h3>\r\n\r\n\r\n\r\n
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  1. Easy Tracking.<\/li>\r\n
  2. Reaches where video doesn\u2019t.<\/li>\r\n
  3. Higher Customer Engagement Rate.<\/li>\r\n
  4. Cost Efficient.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Let\u2019s understand the above concepts in detail.<\/strong><\/p>\r\n\r\n\r\n\r\n

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    1. Easy Tracking<\/strong> -Analytics is very important for\u00a0tracking<\/a>\u00a0the performance of any type of campaign. With programmatic audio advertising, this can be done easily with the help of the following metrics:-\r\n