{"id":370,"date":"2023-08-17T14:18:19","date_gmt":"2023-08-17T08:48:19","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=370"},"modified":"2023-08-17T14:18:19","modified_gmt":"2023-08-17T08:48:19","slug":"spotify-expands-analytics-gain-a-360-view-of-your-audience","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/spotify-expands-analytics-gain-a-360-view-of-your-audience\/","title":{"rendered":"Spotify Expands Analytics: Gain a 360\u00b0 View of Your Audience"},"content":{"rendered":"<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-371 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/Spotify-Expands-Analytics-Gain-a-360\u00b0-View-of-Your-Audience-1024x576.png\" alt=\"Spotify Expands Analytics Gain a 360\u00b0 View of Your Audience\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/Spotify-Expands-Analytics-Gain-a-360\u00b0-View-of-Your-Audience-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/Spotify-Expands-Analytics-Gain-a-360\u00b0-View-of-Your-Audience-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/Spotify-Expands-Analytics-Gain-a-360\u00b0-View-of-Your-Audience-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/Spotify-Expands-Analytics-Gain-a-360\u00b0-View-of-Your-Audience.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h2>\n<h2><b>Spotify extends its analytics to offer \u2018a 360-degree view of your target audience.\u2019<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The time Spotify For Artists deleted older information from its archives last month, they claimed they did this to create room for the new features, and the recently launched Audience Segmentation features delivers on their promise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A new tab called Segments within <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> for Artists divides each artist&#8217;s listeners into categories.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Before that, present:<\/b><span style=\"font-weight: 400;\"> &#8220;Listeners in this audience were in your active audience in the past two years. However, they haven&#8217;t broadcast your content in the last two weeks.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Programmed Audience:<\/b><span style=\"font-weight: 400;\"> &#8220;These listeners haven&#8217;t actively streamed your music in the last two years. They are likely to have streamed music through programmatic sources such as editorial playlists, personal playlists (like Discover Weekly, mixes customized editorial playlists, etc. ), and Radio &amp; Autoplay or playlists created by different listeners at minimum in the last two years.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affiliated audience:<\/b><span style=\"font-weight: 400;\"> &#8220;These are valuable listeners who have streamed your songs in the last 28 days using active sources, which include your artist profile albums, release websites, and their playlists and libraries. :<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Super Listeners:<\/b><span style=\"font-weight: 400;\"> &#8220;These are your most active listeners in the last 28 days. They are also the ones most likely to continue <\/span><a href=\"https:\/\/www.paytunes.in\/spotify-ads\"><span style=\"font-weight: 400;\">playing your tunes<\/span><\/a><span style=\"font-weight: 400;\">.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moderate listeners:<\/b><span style=\"font-weight: 400;\"> &#8220;These are active listeners who have streamed your music multiple times in the last 28 days. Although they&#8217;re not as engaged often as super listeners, they can still develop as super listeners.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Light listeners:<\/b><span style=\"font-weight: 400;\"> &#8220;The last segment is composed of listeners who have streamed music a few times or twice in the last 28 days. They may become mild listeners.&#8221;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Engaging Active Listeners Is Essential, But How?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Spotify has also revealed that active listeners comprise 33% of the audience, yet they makeup around 60% of the streams and 80percent % of the merch sales on Spotify.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>KEY TAKEAWAY<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It is crucial to interact with these super listeners and keep them in the active listening community. This means regular releases and strategies such as remixes because Spotify doesn&#8217;t know who these listeners are or offers a way to contact them directly.<\/span><\/p>\n<p>Related<\/p>\n<p><a href=\"https:\/\/sarvaguide.com\/decoding-audio-advertising-exploring-the-contemporary-sound-landscape\/\">Decoding Audio Advertising: Exploring the Contemporary Sound Landscape<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify extends its analytics to offer \u2018a 360-degree view of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[10,50,22,64],"ppma_author":[321],"class_list":["post-370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotify","tag-paytunes","tag-spotify","tag-spotify-audio","tag-spotify-connect","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify Expands Analytics: Gain a 360\u00b0 View of Your Audience<\/title>\n<meta name=\"description\" content=\"Discover Spotify&#039;s enhanced analytics offering a comprehensive 360-degree audience view. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/www.paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/Spotify-Expands-Analytics-Gain-a-360\u00b0-View-of-Your-Audience.png","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":1,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/370\/revisions\/372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=370"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}