{"id":31,"date":"2022-05-02T13:15:04","date_gmt":"2022-05-02T13:15:04","guid":{"rendered":"http:\/\/blog.paytunes.in\/?p=31"},"modified":"2023-03-21T13:04:59","modified_gmt":"2023-03-21T07:34:59","slug":"volume-up-are-you-tuned-in-to-audio-advertising","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/volume-up-are-you-tuned-in-to-audio-advertising\/","title":{"rendered":"Volume up: Are you tuned in to Audio Advertising?"},"content":{"rendered":"\r\n<p>India being the third-largest <a href=\"https:\/\/www.indiatimes.com\/explainers\/news\/indias-podcast-market-podcasts-562877.html#:~:text=With%2057.6%20million%20monthly%20listeners,reach%2017.61%20million%20by%202023.\" target=\"_blank\" rel=\"noreferrer noopener\">consumer of podcasts<\/a>, is witnessing a rise in audio advertising only- social platforms. Brands need to build a strong ethos with audio agencies and creators now more than ever.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-32\" src=\"http:\/\/blog.paytunes.in\/wp-content\/uploads\/2022\/05\/tap-into-theses-apps.png\" alt=\"Volume up: Are you tuned in to Audio Advertising?\" width=\"729\" height=\"524\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2022\/05\/tap-into-theses-apps.png 729w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2022\/05\/tap-into-theses-apps-300x216.png 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/>\r\n<figcaption>Popular Music Streaming Apps in India<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>With the impressive growth of digital audio, it becomes imperative that you are targeting the right audience, the right moment to catch the consumer in the moment of truth. Offering a plethora of avenues to brands, audio marketing, is here to stay, and brands need to listen.<\/p>\r\n\r\n\r\n\r\n<p>With the growth in subscriber base marketing on music apps and podcasts, is witnessing a rise in <a href=\"https:\/\/www.paytunes.in\/\">audio advertising<\/a> revenue. Due to long-form audio content, delivering experiential content is endless and opening doors to genres in India with apps like Gaana, JioSaavn, Wynk, Hungama, Spotify, Podcasts, Red FM; even multi-format news on Resso and AajTak.\u00a0 And because of this, brands can look forward to interacting with a new set of audiences, especially the youth, not just Gen Z and millennials, but also including the influx of millions of users across geographies.<\/p>\r\n\r\n\r\n\r\n<p>You could be working, working out, driving, walking, creating dishes, or even taking a bath but you would always be listening to your favorite music without looking at your phone again. \u2018More engagement, less distraction\u2019 is the mantra of today\u2019s audio advertising.<\/p>\r\n\r\n\r\n\r\n<p>Looking to build personalized <a href=\"https:\/\/paytunes.in\/how-to-make-audio-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">ground-breaking audio campaigns<\/a>? Reach out to PayTunes at <a href=\"mailto:info@paytunes.in\">info@paytunes.in<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>India being the third-largest consumer of podcasts, is witnessing a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[11,16],"ppma_author":[321],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-advertising","tag-audio-ads","tag-audio-advertising","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volume up: Are you tuned in to Audio Advertising?<\/title>\n<meta name=\"description\" content=\"With the growth in subscriber base marketing on music apps and podcasts, is witnessing a rise in audio advertising revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paytunes.in\/blog\/volume-up-are-you-tuned-in-to-audio-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volume up: Are you tuned in to Audio Advertising?\" \/>\n<meta property=\"og:description\" content=\"With the growth in subscriber base marketing on music apps and podcasts, is witnessing a rise in audio advertising revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paytunes.in\/blog\/volume-up-are-you-tuned-in-to-audio-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-02T13:15:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T07:34:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2022\/05\/123123fixelgraphy-3NgcTH0CFJg-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Suman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/\"},\"author\":{\"name\":\"Nikhil Suman\",\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\"},\"headline\":\"Volume up: Are you tuned in to Audio Advertising?\",\"datePublished\":\"2022-05-02T13:15:04+00:00\",\"dateModified\":\"2023-03-21T07:34:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/\"},\"wordCount\":244,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/123123fixelgraphy-3NgcTH0CFJg-unsplash-scaled-1.jpg\",\"keywords\":[\"Audio Ads\",\"Audio Advertising\"],\"articleSection\":[\"Audio Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/\",\"url\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/\",\"name\":\"Volume up: Are you tuned in to Audio Advertising?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/123123fixelgraphy-3NgcTH0CFJg-unsplash-scaled-1.jpg\",\"datePublished\":\"2022-05-02T13:15:04+00:00\",\"dateModified\":\"2023-03-21T07:34:59+00:00\",\"description\":\"With the growth in subscriber base marketing on music apps and podcasts, is witnessing a rise in audio advertising revenue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/123123fixelgraphy-3NgcTH0CFJg-unsplash-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/123123fixelgraphy-3NgcTH0CFJg-unsplash-scaled-1.jpg\",\"width\":2560,\"height\":1441},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/volume-up-are-you-tuned-in-to-audio-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Volume up: Are you tuned in to Audio Advertising?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.paytunes.in\\\/blog\\\/\",\"name\":\"Blog - 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