{"id":300,"date":"2023-07-06T16:36:48","date_gmt":"2023-07-06T11:06:48","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=300"},"modified":"2023-07-06T16:36:48","modified_gmt":"2023-07-06T11:06:48","slug":"can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-more-of-them","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-more-of-them\/","title":{"rendered":"Can A Million Ads Simplify Hyperlocal Audio Ads by Creating More of Them?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-301 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-1024x683.webp\" alt=\"Audio ads\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-1024x683.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-300x200.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-768x512.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-1536x1024.webp 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-2048x1365.webp 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A Million Ads could be referred to as a Billion Ads within the next few days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The dynamic and creative company A Million Ads (AMA), which is explicitly focused on the audio industry, launched a brand new product for personalization on Wednesday that transforms creative elements like audio, sound effects, and images paired with them depending on who the user is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software, codenamed Studio.AI, was a hit with launch partners such as Target, Walmart, Google, and Booking.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers can use Studio.AI to create personalized advertisements on audio platforms such as <\/span><a href=\"https:\/\/www.paytunes.in\/spotify-ads\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\">, Pandora, Acast, and iHeart. The software detects the context of signals such as time, date, location, weather, and the type of device or pulls in first or third-party data about customers to customize the <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">audio advertisements<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An AI transcription service available in Studio.AI automates integrating a human voice actor with the script, as per Steve, the CEO and Founder of Studio. AI. Dunlop, &#8220;saving hours of work.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studio.AI is also able to detect every variation of ad content, Dunlop said. For example, it could inventory all Targets with Sephora or Starbucks inside. Starbucks or Sephora inside, so marketers don&#8217;t need to search through the more than 20,000 Target stores to tailor advertisements.<\/span><\/p>\n<p><b>Signal increase<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can save money because CPMs for national advertisements are lower than local ones. They can also use the VAST tag in a single way to handle all creative content, according to CRO Paul Kelly. Tags work for any publishing company, whether programmatic or direct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Millions of different versions could be played through the same asset to ensure that each person receives the right message for the person listening according to the information that&#8217;s accessible,&#8221; Kelly said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chevron is one of AMA&#8217;s clients and has 10,000 gas stations throughout the United States. When customers live within a specific distance from a specific gasoline station, an ad for that station will play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The location also plays an essential role in the ads on audio that customers of apps for food delivery are exposed to. For example, Kelly, who has no Chick-fil-A outlets near his residence, must see the restaurant&#8217;s name in Grubhub or UberEats advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Starbucks as a client, &#8220;we match previous preferences to ensure that we select the most appropriate product,&#8221; he said. So a vegan who enjoys Oat milk will get an advertisement different from one who would instead order pastries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMA clients can target various groups of people. In the back-to-school time, parents who are focusing on getting their children for school and hearing different Office Depot ads from teachers who are thinking about their entire classrooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s employing a little bit of the psychology of consumers to help the message resonate more,&#8221; Kelly said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the world of music changes, the world of audio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The podcast market could be bigger from an advertising revenue perspective, partly due to its resistance to switching away from host-read customized advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;If podcasting is to expand beyond a single billion dollars and become a thriving business, it is essential to make money from the long length of podcasts,&#8221; Dunlop said, &#8220;not only have these golden nuggets of content at its top.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although premium podcasts that feature famous hosts who want to run host-read ads enjoy an established place within the ecosystem of podcasts, they can be challenging to manage and monetize. Brands need to have their readings, scripts or even reads approved, which can lead to a hassle, as per Dunlop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programmatic allows for automation. However, companies are usually cautious due to the historical assumption that <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">audio creative<\/span><\/a><span style=\"font-weight: 400;\"> is &#8220;a more hefty weight&#8221; regarding programmatic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio publishers are the main reason Programmatic has yet to be able to increase its presence in the audio industry, as per Kelly. &#8220;You have to get that inventory in place,&#8221; he said. If more inventory is readily available, &#8220;you&#8217;ll be able to see spending follow.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:- <\/span><a href=\"https:\/\/www.adexchanger.com\/audio\/can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-even-more-of-them\/\"><span style=\"font-weight: 400;\">https:\/\/www.adexchanger.com\/audio\/can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-even-more-of-them\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Million Ads could be referred to as a Billion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[11,16,36,10],"ppma_author":[321],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-ads","tag-audio-advertising","tag-audio-marketing","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can A Million Ads Simplify Hyperlocal Audio Ads by Creating More of Them?<\/title>\n<meta name=\"description\" content=\"Discover how Can A Million Ads revolutionizes hyperlocal audio ads with a vast array of tailored options, simplifying targeting and maximizing reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/www.paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/pexels-charlotte-may-5965927-scaled.webp","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":1,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":302,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions\/302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media\/301"}],"wp:attachment":[{"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=300"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}