{"id":258,"date":"2023-06-16T13:01:59","date_gmt":"2023-06-16T07:31:59","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=258"},"modified":"2023-06-16T13:01:59","modified_gmt":"2023-06-16T07:31:59","slug":"audio-is-heating-up-for-summer-how-does-radio-fit","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/audio-is-heating-up-for-summer-how-does-radio-fit\/","title":{"rendered":"Audio Is Heating Up For Summer, How Does Radio Fit?"},"content":{"rendered":"

\"Audio<\/p>\n

 <\/p>\n

Audio consumption is on the rise as summer begins. A new study by Veritonic predicts that <\/span>podcasts<\/span><\/a> and streaming audio will be big this season. Advertisers are shifting their focus to portable media as consumers spend less time indoors. What share of the pie will AM\/FM get?<\/span><\/p>\n

The data is based on a Veritonic online survey of 598 U.S. adults aged 18+ that reported listening to streaming audio and podcasts at least once during April 2023.<\/span><\/p>\n

Audio on the Go<\/b><\/h4>\n

Veritonic’s survey found that respondents will likely listen to audio content during certain summer activities. The results showed that:<\/span><\/p>\n

    \n
  1. 72% of respondents listen while travelling to podcasts, streaming audio or music.<\/span><\/li>\n
  2. 77% of people tune in while driving, making it an ideal choice for long trips.<\/span><\/li>\n
  3. Enjoy audio content at the beach to create a relaxing environment.<\/span><\/li>\n
  4. 65% of people listen to the audio while participating in outdoor activities. This allows them to be entertained and active at the same time.<\/span><\/li>\n
  5. 42% of people prefer to relax by the pool and listen to their favourite audio content.<\/span><\/li>\n
  6. 37% of outdoor diners enjoy audio entertainment.<\/span><\/li>\n
  7. Audio is an important part of 30% of campers’ adventures.<\/span><\/li>\n<\/ol>\n

    Podcasts: The Power of Podcasts<\/b><\/h4>\n

     <\/p>\n

    Podcasts are the preferred choice of many listeners for road trips. Over half (66%) respondents said they listen to podcasts on road trips. Traditional AM\/FM radio is the best performer here (58%) because the car remains radio heaven, but streaming audio takes both (72%).<\/span><\/p>\n

    When boredom strikes, podcasts are the best way to entertain yourself. According to the survey, 66% of respondents use streaming audio to relieve boredom. This is higher than both television and streaming audio.<\/span><\/p>\n

    Relaxation and exploration<\/b><\/h4>\n

     <\/p>\n

    Podcasts are the preferred choice of respondents when it comes to relaxing and unwinding. Over half (57%) of respondents prefer podcasts to streaming audio during relaxation times. While traditional AM\/FM and other <\/span>audio sources<\/span><\/a> are less preferred, they still have a place in the market.<\/span><\/p>\n

    78% of respondents said they would listen to podcasts and streaming audio while spending time outdoors during the summer. Audio is a reliable companion for outdoor activities and entertainment.<\/span><\/p>\n

    Source:- <\/span>https:\/\/radioink.com\/2023\/05\/24\/audio-is-heating-up-for-summer-how-does-radio-fit\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Audio consumption is on the rise as summer begins. […]<\/p>\n","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[57,16,10,58],"ppma_author":[321],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-advertising","tag-audio","tag-audio-advertising","tag-paytunes","tag-streaming-audio","author-user"],"yoast_head":"\nAudio Is Heating Up For Summer, How Does Radio Fit?<\/title>\n<meta name=\"description\" content=\"Audio consumption is on the rise as summer begins. 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