{"id":1680,"date":"2026-02-12T12:36:26","date_gmt":"2026-02-12T07:06:26","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1680"},"modified":"2026-04-06T03:35:46","modified_gmt":"2026-04-05T22:05:46","slug":"acc-cement-x-paytunes-case-study-driving-attention-and-action-through-digital-audio-advertising","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/acc-cement-x-paytunes-case-study-driving-attention-and-action-through-digital-audio-advertising\/","title":{"rendered":"ACC Cement \u00d7 Paytunes Case Study: Driving Attention and Action Through Digital Audio Advertising"},"content":{"rendered":"

How ACC Used Payment Soundbox Advertising to Influence Purchase Moments in UP, MP, and Bihar<\/span><\/h1>\n


\n<\/span>
\n\"ACC
\n<\/span><\/p>\n

 <\/p>\n

Executive Snapshot<\/span><\/h2>\n

ACC partnered with Paytunes to execute a large-scale Payment Soundbox audio campaign across Uttar Pradesh, Madhya Pradesh, and Bihar, leveraging short-format audio messaging at the point of transaction.<\/span><\/p>\n

The campaign activated a strong merchant network of 188,485 payment soundboxes across the three states, including BharatPe, SBI, and Paytm soundbox devices, deployed specifically across targeted hardware stores and cement distributor outlets, ensuring repeated brand exposure during real customer purchase moments.<\/span><\/p>\n

In total, the campaign delivered3505146 impressions, supported by a strong Audio Completion Rate (ACR) of 95%, indicating high-quality listen-through in live retail environments.<\/span><\/p>\n

Alongside in-store impact, online search interest for ACC increased during and after the 30-day campaign, reinforcing the role of Soundbox audio in driving broader brand consideration.<\/span><\/p>\n

 <\/p>\n

Brand Challenge (Context)<\/b><\/h3>\n

Cement and building material brands operate in highly cluttered retail environments, where visual branding is often overlooked and traditional media struggles to influence customers at the final decision moment.<\/span><\/p>\n

ACC needed a medium that could:<\/span><\/p>\n

    \n
  • Cut through in-store noise<\/span> <\/li>\n
  • Reach customers at the exact moment of payment.<\/span> <\/li>\n
  • Build recall without relying on screens or active attention.<\/span> <\/li>\n<\/ul>\n

    Payment Soundbox audio addressed this gap by placing the brand message directly into the checkout moment\u2014when customer attention is naturally highest.<\/span><\/p>\n

     <\/p>\n

    Campaign Objectives (What Success Meant)<\/b><\/h3>\n
      \n
    • Build mass, repeated brand exposure at checkout across key ACC markets<\/span> <\/li>\n
    • Leverage the payment moment to drive strong message recall<\/span> <\/li>\n
    • Deliver measurable scale with high-quality audio delivery<\/span> <\/li>\n
    • Support broader brand interest, reflected in increased online searches during and post-campaign<\/span> <\/li>\n<\/ul>\n

       <\/p>\n

      Why Payment Soundbox Audio<\/b><\/h3>\n
        \n
      • Unmissable moment: Audio plays during payment confirmation, when customers are already tuned in<\/span> <\/li>\n
      • In-store reach at scale: Activation across 188K+ soundboxes<\/span> <\/li>\n
      • High completion environment: Short 6-second creative format suited for checkout settings<\/span> <\/li>\n
      • Performance quality: Strong ACR validates that messages were heard, not just served<\/span> <\/li>\n<\/ul>\n

         <\/p>\n

        Media Plan Overview<\/b><\/h3>\n
          \n
        • Inventory:<\/b> Payment Soundbox audio<\/span> <\/li>\n
        • Soundbox networks used:<\/b> BharatPe, SBI, and Paytm<\/span> <\/li>\n
        • Targeted Outlets:<\/b> Hardware stores and cement distributor outlets<\/span> <\/li>\n
        • Audio duration:<\/b> 6 seconds<\/span> <\/li>\n
        • Campaign duration:<\/b> 30 days<\/span> <\/li>\n
        • Key Quality Metric:<\/b> Audio Completion Rate (ACR)<\/span> <\/li>\n<\/ul>\n

           <\/p>\n

          Geo-Level Activation & Scale<\/b><\/h3>\n

           <\/p>\n

          \"Geo-level<\/p>\n

           <\/p>\n\n\n\n\n\n\n\n
          State<\/b><\/td>\nActive Soundboxes<\/b><\/td>\nImpressions Delivered<\/b><\/td>\n<\/tr>\n
          Uttar Pradesh<\/span><\/td>\n43,024<\/span><\/td>\n1,600,567<\/span><\/td>\n<\/tr>\n
          Madhya Pradesh<\/span><\/td>\n66,396<\/span><\/td>\n1,181,178<\/span><\/td>\n<\/tr>\n
          Bihar<\/span><\/td>\n79,065<\/span><\/td>\n733,666<\/span><\/td>\n<\/tr>\n
          Total<\/b><\/td>\n188,485<\/b><\/td>\n3,505146<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          <\/h1>\n

          Delivery & Performance Highlights<\/b><\/h3>\n
            \n
          • Total Impressions Delivered: <\/b>3505146<\/span> <\/li>\n
          • Impression Uplift:<\/b> 1.05\u00d7, indicating improved delivery momentum<\/span> <\/li>\n
          • Audio Completion Rate (ACR):<\/b> 100%, reflecting strong listen-through quality<\/span> <\/li>\n
          • Consumer Impact:<\/b> Increased online search activity for ACC observed during and after the campaign<\/span> <\/li>\n<\/ul>\n

             <\/p>\n

            ACC Payment Soundbox Ad Execution<\/strong><\/h3>\n

             <\/p>\n