{"id":1663,"date":"2026-02-09T14:32:13","date_gmt":"2026-02-09T09:02:13","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1663"},"modified":"2026-04-06T03:34:14","modified_gmt":"2026-04-05T22:04:14","slug":"krishnayan-x-paytunes-case-study-driving-urban-women-engagement-with-digital-audio-ads","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/krishnayan-x-paytunes-case-study-driving-urban-women-engagement-with-digital-audio-ads\/","title":{"rendered":"Krishnayan \u00d7 Paytunes Case Study: Driving Urban Women Engagement with Digital Audio Ads"},"content":{"rendered":"

How Krishnayan Used Premium Digital Audio to Reach Urban Women and Deliver Exceptional Click Performance<\/span><\/h1>\n

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\"Krishnayan<\/p>\n

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Campaign Overview<\/span><\/h2>\n

Krishnayan is a modern lifestyle brand focused on connecting with confident, urban women through relevant and engaging media. In May 2024, Krishnayan partnered with Paytunes to execute a sharp, high-impact digital audio campaign designed for fast visibility and strong listener engagement. The campaign ran for 1 day in May, using premium audio environments across music streaming, gaming apps, and YouTube Music. Immersive audio creatives of up to 30 seconds were paired with companion banners to reach urban audiences at moments of high attention. The initiative highlighted how Paytunes enables brands to achieve meaningful impact even within a compressed time window.<\/span><\/p>\n

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Objectives<\/span><\/h3>\n
    \n
  • Increase brand reach among working women in key urban markets<\/span> <\/li>\n
  • Drive stronger listener tune-in and completion<\/span> <\/li>\n
  • Generate responsive clicks through engaging audio messaging<\/span> <\/li>\n
  • Deliver efficient scale within a one-day activation window<\/span> <\/li>\n<\/ul>\n

     <\/p>\n

    Strategy & Execution<\/b><\/h3>\n

     <\/p>\n

      \n
    • Priority targeting across all devices<\/span> <\/li>\n
    • Female-focused age groups: 24\u201334, 35\u201344, and 45\u201355<\/span> <\/li>\n
    • Audio and banner delivery across Wynk, JioSaavn, Adswizz, Pocket FM, Triton, and YouTube Music<\/span> <\/li>\n
    • Shorter creative formats, including 15-second audio on YouTube Music<\/span> <\/li>\n
    • City-level targeting across Mumbai, Pune, Hyderabad, Bangalore, and Delhi for urban relevance<\/span> <\/li>\n<\/ul>\n

       <\/p>\n

      Key Results & Outcomes<\/span><\/h3>\n

       <\/p>\n

      \"Krishnayan<\/p>\n

       <\/p>\n

        \n
      • Achieved 1.06x uplift in LTR, indicating strong listener attention and completion<\/span>
        \n<\/span><\/li>\n
      • Recorded a 6.03x uplift in CTR, demonstrating exceptional click responsiveness<\/span><\/li>\n
      • Delivered 1.00x reach, meeting planned scale for a single-day campaign<\/span>
        \n<\/span><\/li>\n
      • Audio impressions met or exceeded targets with consistent banner support<\/span>
        \n<\/span><\/li>\n
      • The Paytunes ecosystem proved effective for rapid and high-impact audio delivery<\/span> <\/li>\n<\/ul>\n

         <\/p>\n

        Audience Demographics & Segmentation<\/span><\/h3>\n
          \n
        • Primary audience: Females aged 24\u201355<\/span> <\/li>\n
        • Strongest concentration within 24\u201334 and 35\u201344 age segments<\/span> <\/li>\n
        • All-device targeting captured varied listening behaviors<\/span> <\/li>\n
        • Urban metro focus aligned closely with Krishnayan\u2019s core consumer base<\/span> <\/li>\n<\/ul>\n

           <\/p>\n

          Device Type Breakdown & Reach Strategy<\/span><\/h3>\n
            \n
          • Mobile Android<\/b>
            \n<\/span>Dominated delivery with ~87.74% share of total impressions.<\/span>
            \n<\/span>Primary driver of LTR and CTR uplift across the campaign.<\/span> <\/li>\n
          • Mobile iOS<\/b>
            \n<\/span>Accounted for ~10.92% share, representing the second-largest contributor.<\/span>
            \n<\/span>Played a key role in complementing Android reach, especially among premium users.<\/span> <\/li>\n
          • Tablet (Android)<\/b>
            \n<\/span>Very minimal share (~0.6%)<\/span>
            \n<\/span>Likely contributed to incidental or passive listening sessions.<\/span> <\/li>\n
          • Desktop (Other)<\/b>
            \n<\/span>Represented ~0.42% of impressions.<\/span>
            \n<\/span>Minimal engagement; not a core device for audio-based interaction.<\/span> <\/li>\n
          • Smart Home Devices \/ Smart Watches<\/b>
            \n<\/span>Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span> <\/li>\n
          • Tablet (iPad)<\/b>
            \n<\/span>Lowest delivery at ~0.14%, indicating limited usage among the campaign’s target demographic.<\/span> <\/li>\n<\/ul>\n

             <\/p>\n

            Insight: <\/b>The campaign’s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n

            <\/h1>\n

            Krishnayan Ad Execution –<\/h3>\n

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