{"id":1237,"date":"2025-07-25T17:02:10","date_gmt":"2025-07-25T11:32:10","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1237"},"modified":"2026-04-06T04:13:42","modified_gmt":"2026-04-05T22:43:42","slug":"acer-india-audio-campaign-achieves-1-9x-ltr-uplift-with-paytunes","status":"publish","type":"post","link":"https:\/\/www.paytunes.in\/blog\/acer-india-audio-campaign-achieves-1-9x-ltr-uplift-with-paytunes\/","title":{"rendered":"Acer India Audio Campaign Achieves 1.9x LTR Uplift with PayTunes"},"content":{"rendered":"

\"Acer<\/p>\n

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Campaign Overview<\/b><\/h2>\n

In June 2024, the Acer India Audio Campaign, in collaboration with PayTunes, rolled out a targeted, high-frequency audio strategy during the key “Back-to-School\u201d window. With Gen Z and Millennial audiences increasingly active on audio platforms, the campaign aimed to connect with them via immersive audio storytelling across India\u2019s metro and Tier 2\/3 markets.<\/span><\/p>\n

Running across Wynk, YouTube Music, JioSaavn, and PocketFM, the Acer India Audio Campaign featured 30-second audio ads paired with companion display banners. With just 17 days to make an impact, the strategy was built around contextual relevance, mobile-first targeting, and efficient engagement delivery.<\/span><\/p>\n

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Campaign Objectives<\/b><\/h3>\n

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Maximize Brand Visibility Among Gen Z and Millennials<\/b><\/p>\n

Targeted audio platforms are popular among younger, tech-savvy consumers across urban and semi-urban India.<\/span><\/p>\n

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Promote Education-Focused Devices<\/b><\/p>\n

Highlighted Acer\u2019s laptops as academic tools, backed by affordable offers like EMIs and cashbacks, appealing to budget-conscious users.<\/span><\/p>\n

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Drive Engagement Within a Short Timeframe<\/b><\/p>\n

Leveraged high-frequency audio ads to drive listen-through (LTR) and click-through (CTR)\u2014key PayTunes performance metrics\u2014within a compact 17-day flight.<\/span><\/p>\n

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Strategy & Execution<\/b><\/h3>\n

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Platform Mix via PayTunes DSP<\/b><\/p>\n

Ads were served across Wynk, YouTube Music, JioSaavn, and PocketFM, offering a broad content ecosystem and touchpoint diversity.<\/span><\/p>\n

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Audience Targeting<\/b><\/p>\n

Focused on users aged 18\u201345 with smartphones priced \u20b910,000+, targeting digitally mature and purchase-ready segments.<\/span><\/p>\n

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Creative Theme: Academic Tech Readiness<\/b><\/p>\n

Messaging emphasized Acer\u2019s positioning as a smart tech upgrade for the academic season, with audio CTAs driving traffic to a custom landing page.<\/span><\/p>\n

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Tactical Flight Window<\/b><\/p>\n

The campaign ran from 13\u201330 June 2024, coinciding with school\/college reopening and aligning with peak listening hours (6\u201310 PM).<\/span><\/p>\n

\"Acer<\/p>\n

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Key Results & Outcomes<\/b><\/h3>\n

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Audio Retention: Strong Listen-Through Rates (LTR)<\/b><\/p>\n

The campaign achieved an average <\/span>LTR<\/span> that surpassed the standard benchmark by approximately <\/span>1.9x.<\/span><\/p>\n

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CTR <\/b>Performance:<\/b><\/p>\n

Achieved a <\/span>1.71x<\/b> uplift<\/b> in click-through rate compared to the standard benchmark, indicating strong creative effectiveness and user interest.<\/span><\/p>\n

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Reach<\/b> Efficiency<\/b>:\u00a0<\/span><\/p>\n

Delivered <\/span>85.5%<\/b> higher reach<\/b> than the standard benchmark, showcasing excellent campaign scalability and targeting precision<\/span><\/p>\n

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Audience Demographics & Segmentation<\/b><\/h3>\n

Age Group: 18\u201345<\/b><\/p>\n

Reached a core demographic of students, young professionals, and parents\u2014ideal for a back-to-school tech campaign.<\/span><\/p>\n

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Gender: Balanced Exposure<\/b><\/p>\n

The campaign\u2019s inclusive targeting ensured balanced male-female exposure, although gender-specific metrics were not tracked.<\/span><\/p>\n

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Device Targeting: \u20b910,000+ Smartphones<\/b><\/p>\n

High-end smartphone targeting improved quality of delivery and ensured messaging reached users more likely to engage with branded content.<\/span><\/p>\n

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Markets: Tier 1\u20133 Coverage<\/b><\/p>\n

The campaign delivered across urban and semi-urban areas, with platform diversity helping penetrate Tier 2 and Tier 3 cities\u2014though geo-specific data was not captured.<\/span><\/p>\n

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\u00a0Daypart & Timing Insights<\/b><\/p>\n

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  • Peak Hours: 6\u201310 PM<\/span><\/li>\n<\/ul>\n

    Highest engagement occurred during evening listening windows, aligning with post-work and leisure patterns.<\/span><\/p>\n

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      \n
    • Mid-Campaign Spike: June 15\u201320<\/span><\/li>\n<\/ul>\n

      The period saw elevated retention and click metrics\u2014indicative of strong mid-week attention span and optimal audience availability.<\/span><\/p>\n

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      \u00a0Device-Type Insights<\/b><\/p>\n

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      • Mobile-First Success<\/b><\/li>\n<\/ul>\n

        Over 98% of impressions came from mobile\u2014predominantly Android (87.74%) and iOS (10.92%)\u2014confirming a strong mobile-user fit.<\/span><\/p>\n

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          \n
        • Desktop + Smart Device Minimal Reach<\/b><\/li>\n<\/ul>\n

          Less than 1% of impressions were served on desktop, tablet, or smart devices\u2014further validating the mobile-first creative strategy.<\/span><\/p>\n

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          Key Learnings & Takeaways<\/b><\/h3>\n

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          1.Audio Delivers Strong Attention Metrics<\/b><\/p>\n

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          With an LTR uplift of approximately 1.9x over the standard benchmark, audio formats clearly captured and held audience interest\u2014especially when aligned with seasonal triggers.<\/span><\/p>\n

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          2. Audio Ads Deliver Exceptional Listener Retention<\/b><\/p>\n

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          The campaign proved that well-targeted, contextual audio ads (30-second length + academic theme) can hold attention significantly longer than most digital formats.<\/span><\/p>\n

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          3.Mobile-First Strategy Maximized Reach & Relevance<\/b><\/p>\n

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          By focusing on mobile-optimized audio + high-intent audiences, Acer achieved 84% impression delivery in just 17 days \u2013 a strong result for a compact campaign.<\/span><\/p>\n

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          Audio Attention in the Real Attention Economy<\/b><\/h3>\n

          In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n

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          The Problem: Fleeting Attention on Most Digital Platforms<\/b><\/p>\n

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            \n
          • Banner and display ads on websites usually retain user focus for only 1.6\u20132.6 seconds before they\u2019re ignored or scrolled past.<\/span><\/li>\n
          • Short-form video ads and reels typically hold attention for about 7\u20139 seconds before users swipe away or skip.<\/span><\/li>\n
          • This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n

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            The Unique Edge of In-Stream Digital Audio<\/b><\/h3>\n

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            In the Acer India x PayTunes campaign, only 30-second in-stream digital audio ads (paired with clickable companion banners) were deployed\u2014no video formats or influencer integrations diluted the message. Here\u2019s why that mattered:<\/span><\/p>\n

              \n
            • The campaign achieved an average Listen-Through Rate\u00a0 about 1.9x above the Industry average.<\/span><\/li>\n
            • Among mobile-first, younger users (18\u201330), the retention rates stayed consistently high\u2014reinforcing the brand message through full ad completion.<\/span><\/li>\n
            • This indicates a large share of the audience stayed tuned through the entire 30 seconds\u2014a feat rarely matched by display or video formats of the same length.<\/span><\/li>\n<\/ul>\n

               <\/p>\n

              Acer India Audio Campaign Ad Execution –<\/h3>\n